Paid Social.

Paid social has changed a lot over the last few years. Where there was once highly granular account structures and detailed targeting, there now exists automation, and a necessity to feed ad platforms with a robust and diverse creative offering.

I combine a creative-first approach to paid social and use your first-party data to ensure we reach new customers that will drive actual growth for your business.

We focus on:

• Driving incremental growth by harnessing your customer data (safely)

• Building a rigorous creative test and learn roadmap

• Testing between platforms to see which ones drive incremental growth

• Building a bespoke creative strategy for different channels