HALFPENNY LONDON

The objective for Halfpenny London was to fuel the growth of an already iconic bridalwear brand by growing bridal appointment bookings at their London boutique.

The solution was simple – lean on what already makes Halfpenny iconic, the craftsmanship, the brand heritage, the experience brides get from start to finish and let that do the talking.

Very quickly, the creative focus specifically on paid shifted from purely showcasing bridal wear to what separates Halfpenny from other bridal brands. We told the story of the brand and honed in on the appointment experience itself to help brides feel supported in finding their dream dress.

On top of that, we undertook a CRO audit of the existing landing page for paid traffic, and built a new destination which helped answer questions brides had all in one place, increasing conversion rate by x%.

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