Paid media that helps to move the needle.
You’ve reached Breakfast Blend. We (or rather I), use paid media solutions such as social, search and creative to help scale businesses that bring good things to the world.
About us
A (one person) marketing & creative agency focusing on the small(er) guy →
I started Breakfast Blend in 2022 because I’m passionate about helping small(er) businesses compete with the big players.
My first ‘client’ was my sister’s new dog grooming business, and It’s fair to say she was starting from ground zero - tonnes of knowledge and passion, but zero clients. Fast forward two years and she now has over 40 regular pooches and her own grooming studio - and that’s really the best example I can give as to why I do this as a job.
Take a read below at the different ways I might be able to help your business.
Media
Creative
Website
Considerations we help with:
How do I reach
new customers?
How do I know if my marketing is incremental and working properly?
How do
I scale?
How do I drive qualified leads?
Is digital marketing right for my business?
How do I launch a new product efficiently?
Creative strategy
How do I safely leverage my customer data?
What channel should I advertise on?
Improving customer website experience
What makes us different?
What makes us different?
I know I would say this, but I think Breakfast Blend does offer something slightly different to your typical agency. With me, you get someone who has previously managed paid media for household brands like The Guardian and John Lewis as well as being able to design highly performing creatives and landing pages - all under one roof.
Picking a media agency is a highly personal decision though, so I’m not going to shout too much about what we do, but you can read about it below…
Social.
Paid social media, or just paid social for short, means advertising across channels like Meta (Facebook & Instagram), TikTok, and Pinterest.
Advertising across social media channels can be a great way to increase demand or raise awareness for your business or product, or if you’re an e-comm brand, a great way to reach your target audience to drive sales.
Search.
Paid Search, or Search Engine Marketing (SEM), is a powerful tool for reaching potential customers. It places your ads in front of people who are actively searching or ‘in market’ for what you offer and makes sure they are visible on the search results page.
SEM works really well when run alongside paid social, where social generates demand for your product and SEM then captures it.
App.
Got an app? Great! App’s are a great way of building community and increasing the retention and lifetime value of your customers.
I can help scale your apps growth by using platforms such as Apple Search Ads, Google App Campaigns and Meta to find relevant users for your app.
Creative means the actual ads you see on social apps, and its probably my favourite part of digital marketing.
Why? Well, many businesses have fantastic value propositions, only to struggle with communicating it to the world. Strong creative is what gets your target consumer through the door and interacting with your brand - and is therefore the most important part of digital marketing.
Creative.
CRO/Web.
CRO stands for ‘conversion rate optimisation’, and is basically a fancy way of saying ‘website changes to improve customer experience’.
Think of digital marketing as having two primary functions - one is to get people through the door, the other is to get people to take an action.
That second part depends a lot on the experience customer’s have when they reach your website. If it’s bad, users are more likely to drop off. If it’s good, you have a better chance of that user achieving your desired action.
Getting both right is the foundation of a strong digital marketing strategy.
Getting in touch
What happens next?
Great, the wheels are in motion!
I’ll be in touch within 24h with some slots for us to have an initial chat and for me to understand what sort of marketing support you’re looking for.
And for you to see if you like me, too!
01. Intro call
02. Media Plan
Once I’ve got an understanding about what your business goals are, I’ll go away and build a media plan, outlining how I would approach your marketing strategy in month one and beyond…
This will include a full budget breakdown and what channels I’d recommend advertising on.
Once I’ve finished the media plan, I’ll present this to you either in person or remotely (depending on your preference).
This is a good chance for you to ask as many questions as you like about the strategy, so you’re fully comfortable with what I’m doing AND why.
03. The ‘Pitch’
04. Let’s get to work!
Woohoo! If it’s a fit and you give the green light, I’ll get to work building everything needed to go live, such as campaigns, creative and/or web pages.
I’ll also put together a proposal for how often we’ll meet moving forward, to ensure we are always aligned with how things are going.
Get in touch.
Well, if you’ve made it this far you’re hopefully somewhat convinced I might be able to help in some way or another.
Use the form to tell me a bit more about what you’re looking for, and I’ll be in touch within 24h :-)
We can’t wait to hear from you!